There is actually something rather mysterious about a TeleSeminar, isn't there? A certain intimacy that's created in the sound of voices gathering together, that creates a depth of connection unlike one that you make when face to face. Maybe because it's a bit of an out of body experience, being on a TeleSeminar, that makes the connection seem almost spiritual at times. And that's the quality I think best characterizes the sound of coaching. It's the sound of deep conversations and advanced communicating. Why do I say all this? TeleSeminar programs are the number one most versatile method of building business available to coaches period. And the WAY in which you hold them - in other words, the style and sound that characterizes your TeleSeminars, is going to be (or continue to be) a big part of your brand. If music is the soundtrack to our life, I suggest that TeleSeminars for your clients will become the conscience. Uppermost in my mind when it comes to the sound of coaching is the importance of silence, a powerful tool in any top-notch TeleSeminar. When you next listen to music, try listening not to the notes or melody, or a particular voice or instrument. Instead listen to the pauses and rests...the moments of silence between the notes. Without those silences, if all we heard was one continuous note with no pauses, this wouldn't be music, but noise. And the same goes with verbal communication, especially on TeleSeminars. Whether you are one on one with a single client on the telephone, or you're on a large conference line with more than 100 listeners for company, I encourage you to leave room for more silence, so that the 'ahas' have space to breathe. |
