Tammy also happens to be a subscriber of mine, and she recently sent me in this nice note: "I just wanted to let you know that I absolutely love the way you end your emails with, "now go sell something"! It always gives me a chuckle, makes me feel like getting busy, and also makes me feel like you are talking directly to me! How do you come up with endings to emails, or what qualities can we instill in our minds to make our ezines more personal I have such a hard time with this. I thought maybe you could touch on this for us? Thank you, I always look forward to your email..." Thanks Tammy. I think your question is a good one and it's probably something that loads of other people wonder about from time-to-time. The truth is, the number one mindset you need to have whenever you're writing something to a "list" or to a group of "subscribers", is that the person reading your message, doesn't care about the rest of your list, and for the most part, at that exact moment when they're reading or experiencing whatever it is you have to say... they aren't even "aware" that your correspondence is even part of any kind of "broadcast," or what-have-you. See, all your reader is aware of, is your message... and themself. And that's why sales copy is so effective -- it's one of the most intimate forms of communication you'll ever have with your prospects and customers. After all, how else could you ever communicate with your reader, one-on-one like this? So the mindset you need to have, isn't that you're writing to your "list", it's that you're writing to each one of your list members, individually. Make sense? I was on a consulting call yesterday, as a matter-of-fact, and a client was asking me about this exact same issue. One thing I suggested is that he have a picture of his prospect sitting right there in front of him to make his mindset and his writing just a little more "intimate". Hope this helps you out, and thanks again for your question. Now go sell something, Craig Garber
http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html |
