Even the newest person to network marketing knows that finding their why is the first, most important step to succeeding. Theyre not always so clear on why this is.
Ned Rae, Founding Member and Executive Director of the incredibly successful MLM Success University describes this kind of why as something personal to you and bigger than you. Its the driving force that keeps you going when everything seems to fall apart the force that makes you stand up brush yourself off, put your head down and charge! Find a compelling reason why you simply must achieve your goals why failure is just not an option and itll drive you to get up early, go to bed late, and keep working all the hours in between.
Unless we have this kind of why, the inevitable setbacks and disappointments of building a business will almost always overwhelm us. Its clear that if we dont already know our why, we need to discover it fairly quickly. Unfortunately, information on how to do this isnt always easy to find.
HOW DO WE FIND OUR WHY?
For some people, learning how to find a why isnt necessary. Some of us come from challenging enough backgrounds that the chance to escape and/or overcome them provides all the why we could ever need. Others have families theyd do *anything* to provide for and protect. Still others have a passion burning brightly enough inside them it verges on a calling. For many, though, its not quite so clear.
If, for example, your life has been mostly comfortable and most of your needs are met, coming up with a big enough why can be difficult. But does that mean you cant succeed? Absolutely not! Youll just need to put a little more effort into finding something that works as a why for you. And although it can be difficult to find experts to tell you how to find that why, they do exist.
TIP 1: WHAT IF FINANCES WERE NO OBJECT?
In his article Goals are Damaging, network marketing and personal development guru John Di Lemme suggests sitting down and asking yourself what youd do if money was no object. If you didnt have to worry about finances if you had so much wealth that you *had* to give it away what would you do with that money? For those of us raised in an average family comfortable, but not especially wealthy this can be a difficult scene to imagine. Try to imagine it nonetheless, and see what your mind throws out to you.
TIP 2: WHAT IF YOUR DAYS WERE NUMBERED?
Personal Development Trainer, Andrew Drapper asks his clients to imagine what theyd do if they suddenly discovered they only had six months to live. In reality, all our lives *are* finite. None of us know how long weve got yet we live our lives as though theyll go on forever. If you knew you only had months to live (and money was no object), what things would you ensure you accomplished before you died? What would you regret on your deathbed not having done? While this exercise may see a little morbid, its an excellent way to help sort out your own priorities.
TIP 3: CREATE YOUR PASSION
In How to Become Rich and Retire Young, Robert Kiyosaki (author of Rich Dad, Poor Dad) talks about how to create your why when you cant uncover anything strong enough already within you. His Rich Dad taught him that passion was a mixture of love and hate. So for anything he wanted to have in his life, Kiyosaki would write two lists one containing all the reasons hed love to achieve what he wanted the other containing all the reasons he hated not having that thing right now. Try writing one list of each kind yourself for your business.
WHERE NEXT?
Try whichever of these exercises most appeals to you or try them all at different times, and write down your results. For each exercise, come up with twenty scenarios fifty a hundred and see which of them causes the most intense emotional reaction inside you. The stronger your reaction to an image, the more power it will have.
Then, once youve found your own powerful why, use it! Write it somewhere you see it regularly. Read it every morning. Imagine achieving it in technicolor surround sound in your mind, and youll find it starts pulling you toward it. As Jim Rohn says, the stronger your why, the easier your how. Dont make building your business any harder than it has to be! |
